Reporting

End-to-end analytics across your shopper journey as you attract and fulfill buyer demand.

Getting Started with Unified Analytics

• Getting Started with Unified Analytics
• How to Explore and Export Your Data
• UTM Guidelines
• Unified Analytics FAQ
• Unified Analytics Packages
• UTM Requirements

Marketing Analytics

• How to track your marketing KPIs across platforms
• Ask Marketing: Quick answers to your marketing data questions
• Paid search and social campaign recommendations
• Why Cart Attribution AI drives better marketing insights
• Getting the most out of Details reporting
• Understanding Attribution Types in Unified Analytics

Sales Analytics

• Convert Overview
• How to Improve Conversions with Web Analytics

Fulfillment Analytics

• How to track your Fulfillment KPIs with Fulfillment Analytics
• How to Optimize Inventory with Demand Forecasting